IN ASIA’S CAPITAL OF LUXURY BEAUTY, NEODERMA ENTERS BEYOND 1,000 POINTS OF SALE
NEODERMA, luxury skincare brand, entered the world of K-Beauty with its official Korean launch on February 14, 2020, at the Grand InterContinental in Seoul, kicking off 30 days of master classes for distributors and beauty influencers.
“We’re extremely proud to be in the largest network of professionals in the beauty market, with channels of distribution to 5-star spas, hotels, and high-end beauty salons,” says NEODERMA’s CEO Andreas Loizou who attended the event along with other senior executives from their global management team and representatives of NEODERMA Korea.
Parnas Mall, the premium location hosting the launch of NEODERMA, is connected to the Grand InterContinental (part of the World Trade Center complex) and was chosen for its distinctive atmosphere and its reputation as a popular destination for trendsetters in beauty and culture. Additionally, South Korea is globally known as a beauty and skincare hotspot where K-beauty products send ripple effects throughout the industry, commanding an estimated $17 billion market size.
Over the next 30 days, executives and master trainers from NEODERMA Korea will follow up with seminars at 12 locations in major cities throughout South Korea. Training includes professional use of their latest products, BIO-PEELINGS Earth & Floret Editions, as well as their lineup of exclusive recommended home care products and treatments. “The launch was a huge success. Most of the products were sold out prior to the master classes,” says Mr. Loizou.
Founded 28 years ago, NEODERMA enjoys an established reputation as the early pioneer to facial bio peeling using herbs and plant extracts. At present, NEODERMA holds over 77 patents for its original air-free packaged skincare formulas, which are in demand as the benchmark for quality serum delivery.
In a historic achievement for their brand, NEODERMA’s Luxury Airfree Skincare line has increased by 1,000 additional points of sale, a result of their expansion program that—in addition to their launch in Korea—includes projected flagship locations in other major cities in Japan, Shanghai, Singapore, and Mainland China in the future.
For more information on NEODERMA, contact by email email@example.com.