Do you rush through your cleansing routine? Although there's no study regarding how long you should be washing your face, some beauty experts firmly believe in the 60-second rule. The reasoning behind cleansing for 60 seconds is that it allows the ingredients in your cleanser to work effectively. It also ensures that your pores are fully clean and your skin clear of pollution, makeup, and sweat. However, not all skin types are made equal, and you should keep yours in mind when deciding how long to cleanse. For example, following the 60-second rule will likely benefit you if you have oily skin. However, if your skin is dry or you have a skin condition like rosacea, you may want to stick to 20-30 seconds to stave off dryness and inflammation.