Gold facials may look like the epitome of luxury, but do they have skincare benefits? Although scientific evidence is lacking, many believe gold has antioxidant, anti-inflammatory, and antibacterial properties. However, even if gold may have some antioxidant, anti-inflammatory benefits, no evidence shows it's better than other ingredients that have more scientific data behind them. In fact, what makes that gold facial effective is likely the other ingredients mixed in with it like peptides, antioxidants, AHAs, and hyaluronic acid. The bottom line? Gold facials may be trendy, but the benefits of applying gold to the skin remain unclear, and you may be better off spending your money on products that have more scientific data behind them.