Loose skin can be frustrating and wreak havoc on self-esteem. And while cosmetic surgery is the fastest way to improve loose skin, there are plenty of options for people who want to avoid medical procedures. Here are some ways to restore your skin's structure: (1) Apply firming creams that contain hyaluronic acid and other ingredients that increase skin cell turnover. (2) Exercise. Weight training exercises that build muscle mass can help decrease the appearance of loose skin. You can also try facial exercises for a lifted and firm complexion. (3) Massage the area. In conjunction with skin firming or anti-aging cream, skin massages can help address loose skin by increasing blood flow and evoking an anti-aging response. (4) Non-surgical cosmetic procedures. Treatments like laser resurfacing, chemical peels, radiofrequency treatments, and ultrasound skin tightening are minimally invasive techniques for reducing loose skin.