When wearing masks, make sure to give your lips a little extra care, too. Here's how: (1) Remember to exfoliate your lips as often as the rest of your face! (2) Drink enough water daily. When you aren't hydrated enough, your lips will show this almost immediately. (3) Apply some chapstick before you mask up. Other times to apply chapstick include after you wake up, before bed, and after your meals!