What is micellar water? Micellar water is made up of tiny oil molecules delivered in a water solution that attracts oil-based grime. Because of its unique structure, it is able to attract pollution and dirt from off the face, making it a no-rinse cleansing solution. To use, place a portion on a cotton swab, and wipe the swab over your face. Micellar water cleansers are often used by those with sensitive skin types. It is also a popular alternative to makeup removing wipes or makeup removing cleansers or face washes.