Is your skin more on the dry side or the oily side? For those who have a dry skin type, then richer moisturizers—with a cream-like consistency—are needed to keep the skin well hydrated all day. If your skin produces a sufficient amount of natural oils, then you likely only need a lighter moisturizer—with a more liquid consistency. Your needs might change at different points of the year. Reassess your skin every once in a while, checking for signs of tightness or oiliness and adjusting accordingly.