Skincare Serum Basics

What is a serum? Let’s break it down. Serums are products that have a high concentration of active ingredients that target a particular skincare concern. For example, dehydration, fine lines, wrinkles, breakouts, or hyperpigmentation. Some serums can even hydrate more effectively than heavy creams or moisturizers. When layered underneath your other products, they can help boost moisture levels in your skin. Look for serums that deliver botanicals, antioxidants, and hydration, and apply to freshly cleansed skin for the best results.

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