What does "cruelty-free" mean? One aspect of vegan beauty brands is their commitment to cruelty-free products. In the past, skincare and makeup products were tested on animals. Thankfully, over the last two decades, conscientious and ethical brands have focused on changing how products are tested. Additionally, the vegan beauty label goes one step beyond the cruelty-free standard to follow a strict zero-animal-ingredients and zero-animal-derived-ingredients policy. Take a look at our past posts on clean beauty for further actions that ethical brands take.