December 2021. — NEODERMA, the world's first Airless Luxury Skincare line and one of the fastest-growing European skincare brands active in the market today, signed an exclusive Poland partner and is set to enter the Polish market in January 2022.
The cosmetic industry has seen steady growth in Poland, both within its domestic market and through exports. According to Statista.com, the value of the Polish cosmetics market amounted to nearly 25 billion PLN in 2019 (6.15 billion USD).
Additionally, since 2017, Poland’s cosmetic industry has been growing by more than 3 percent a year, with facial skincare holding a leading position in Poland's cosmetics industry.
Globally, the country’s dermatologists and beauty professionals are famed for advanced technical expertise within the skincare sector. Additionally, the Polish fresh-faced look is well-established abroad as a wholesome beauty ideal, a look that is accentuated by clear and radiant skin.
Key NEODERMA treatments expected to be in high demand by beauty salons and at-home consumers include NEODERMA’s Bio-Peeling Earth + Floret facials, which are vegan and meet the growing desire for professional-grade products (used by salons and spas).
Smart Living Cleansers, NEODERMA’s next-gen Toning-Lotions, NEODERMA’s Blue Blood Line, Sunscreens, and Neo-White products will also be making a much-anticipated debut.
Since their historic rebranding in 2017, NEODERMA products have made a name for themselves as setting the benchmark for leading in European compliance standards, including dermatological and ophthalmological testing, vegan, and other “clean beauty” markers, such as sustainable production, ethical sourcing, and toxin-free ingredients.
2021 has been another breakout year for the luxury skincare brand, and this partnership with Poland follows NEODERMA’s successful entry into key beauty hubs in South America, the Middle East, and Asia.